TGI Fridays is coming back to Las Vegas. The casual-dining chain announced on Monday, Nov. 9, that it signed a development deal with a local franchise group to open five new Fridays restaurants across the Las Vegas market over the next three years, and some of them could land inside hotels and casinos.
Key Takeaways
- Five new TGI Fridays restaurants are planned for the Las Vegas market over the next three years.
- The franchisee is LVP Food Service Concepts, LLC, an entity of LV Petroleum, and it gets sole rights to the Las Vegas market.
- Sites can be traditional standalone spots or non-traditional locations, including hotels and casinos.
- No addresses or opening dates have been announced yet.
What’s Happening
According to the company’s announcement, LVP Food Service Concepts already runs a mix of quick-service and casual-dining brands and owns several well-known restaurants around the valley. Under the new agreement it becomes the only operator allowed to develop Fridays restaurants in the Las Vegas market.
The deal is part of what Fridays calls its “1-2-3 Strategic Vision,” a growth plan that aims for more than 1,000 restaurants and $2 billion in yearly revenue by 2030. Franchising.com reports this is the brand’s second U.S. development announcement in about three months, following an earlier agreement for new restaurants in New York.
Fridays chief operating officer Ashley Kirkley said the company wants partners with a proven track record in the markets it enters, and framed Las Vegas as a natural fit for a brand built around celebrating. Jeanette L. Davis, a senior vice president at LV Petroleum, said the local dining scene needs familiar, accessible brands with bold flavors.
What It Means for Las Vegas
For locals, this means more sit-down chain options in the neighborhoods over the next few years. For visitors, the more interesting part is the “non-traditional” language: the group says it plans to open in both traditional and non-traditional hotels and casinos, so a Fridays could show up on a casino floor or in a resort food court rather than only at a strip-mall pad.
It also adds more competition to the casual-dining space, where Vegas already has plenty of burger, wing and sports-bar options. More choice usually means more happy-hour specials and value menus, which is good news for anyone eating on a budget.
What to Watch Next
- The first location announcement, including which neighborhood or which casino gets it.
- Whether any of the five open inside a Strip or locals casino.
- Opening timelines, since the deal covers three years and no dates have been set.
We’ll add the first Fridays deals to our Restaurant Deals board once a location opens.
Sources
- 8 News Now (KLAS): TGI Fridays reenters Las Vegas with new franchise partnership
- Franchising.com: TGI Fridays Enters Las Vegas With New Franchise Partnership
For informational purposes only; not financial, investment or legal advice.