Sahara Las Vegas is carving a luxury hotel out of its most historic building. The north Strip resort announced The Alex, a hotel-within-a-hotel with 300 renovated rooms and suites inside the Alexandria Tower, and reservations are already open for stays starting Jan. 1, 2027.
Key Takeaways
- What: The Alex, a 300-room upscale hotel-within-a-hotel at Sahara Las Vegas.
- Where: The 24-story Alexandria Tower, which opened May 24, 1963 and was Nevada’s tallest building at the time.
- When: Bookings are open now for stays beginning Jan. 1, 2027.
- Perks: Private entrance, dedicated check-in, an exclusive lounge, personal concierge, plus the Alora Spa and Sahara Athletic Club.
A private hotel inside a big resort
According to Casino.org, guests at The Alex get their own entrance and check-in desk, so they can skip the main lobby lines, along with access to a members-style lounge and concierge service. Room rates were not included in the announcement.
Sahara owner Alex Meruelo, chairman of the Meruelo Group, tied the project to the resort’s upcoming 75th anniversary, saying there is no better moment to honor the property’s legacy while investing in its future.
A tower with a famous past
The Alexandria Tower was designed by architect Martin Stern Jr. It is not the first time the tower has been turned into its own brand: from 2016 to 2018, when the property was SLS Las Vegas, it housed W Las Vegas in partnership with Marriott. The tower also carries pop-culture history. Elvis Presley stayed in its Presidential Suite while filming Viva Las Vegas, and the Beatles stayed in Room 2344 in August 1964 ahead of two concerts at the Las Vegas Convention Center.
The Alex joins a growing list of Strip hotels-within-hotels, including Sky Suites at Aria, Tower Suites at Wynn Las Vegas, Crockfords at Resorts World and The Venetian’s Milano, which is set to open in March 2027.
What it means for locals and visitors
For visitors, The Alex adds a quieter, more private option on the north end of the Strip, right by the Las Vegas Monorail’s Sahara station. For locals, it is another sign that the north Strip is trading up, with Fontainebleau and Resorts World nearby. Once it opens, The Alex guests will use their own private entrance, something rideshare riders and drivers will want to keep in mind for pickups.
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