Las Vegas luxury home builder Blue Heron has withdrawn its proposal to build 61 homes on about 12 acres in a historic central Las Vegas neighborhood near Rancho Drive and Alta Drive, FOX5 reported Friday night.
What happened
The plan, known as the Alta and Campbell project, called for a modern home design. Neighbors argued the look did not fit the established neighborhood, and homeowners put up dozens of protest signs reading “lipstick on a pig.” The Las Vegas Review-Journal also reported that the builder scrapped the plan after widespread opposition.
Blue Heron notified the City of Las Vegas of the withdrawal on Wednesday and did not give a reason, according to FOX5. City officials say the developer can resubmit the project or bring forward a new proposal for the site.
In a statement, Blue Heron said it remains committed to Las Vegas and to pursuing new homes in the city’s core.
What it means for locals and visitors
For now, the Alta and Campbell plan is off the table, so no construction is expected on the 12-acre site under this proposal. Residents near Rancho and Alta who opposed the design have won at least a pause, but the land could come back before the city with a different plan.
Neighbors who want to follow what happens next can watch City of Las Vegas planning commission and city council agendas, where new development applications are posted ahead of public hearings and residents can comment.
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