Live entertainment is coming back to the state line. Primm Valley Resort & Casino has launched the Primm Event Series, five Saturday nights of concerts and comedy at the Primm Valley Event Center running from Nov. 21 through Dec. 19. It is the resort’s first major entertainment announcement since Terrible’s took over operations earlier this year.
Key Takeaways
- Five Saturday shows at the Primm Valley Event Center, Nov. 21 to Dec. 19.
- Headliners include Morris Day & The Time, Ginuwine and Starship featuring Mickey Thomas.
- The series closes with a comedy night: George Wallace and Luenell.
- Tickets are sold at PrimmValleyEvents.com; the resort says it is aiming for reasonable, accessible prices.
The lineup
- Saturday, Nov. 21: Ernesto Solano y Su Banda Maguey
- Saturday, Nov. 28: Morris Day & The Time
- Saturday, Dec. 5: Ginuwine
- Saturday, Dec. 12: Starship featuring Mickey Thomas
- Saturday, Dec. 19: George Wallace and Luenell
Showtimes and exact ticket prices were not included in the announcement; check the event site before you buy.
A new chapter for Primm
Primm sits on Interstate 15 right at the California line, about 40 miles south of the Strip, and for decades it has been the first and last stop for Southern California drivers. Terrible’s took over running the resort earlier this year, and this series is its first big push to bring headline acts back. Bryan Breeden, Terrible’s senior vice president and chief marketing officer, said the company is excited to bring live entertainment back in a big way and wants to offer top talent at reasonable prices.
What it means for locals and visitors
For locals, it’s a holiday-season night out with a short highway drive and none of the Strip traffic, which matters with Grand Prix week closures coming. For visitors driving in from Los Angeles, the shows land right on the I-15 route, so a Saturday concert can bookend a Vegas weekend. If you’re heading down, plan your drive back, since Primm is a long rideshare trip from the valley.
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