Nineteen Boyd Gaming casino resorts, including the company’s string of Las Vegas locals and downtown favorites, are headed to a new booking home. Sonesta International Hotels and Boyd Gaming announced an exclusive strategic affiliation on Nov. 2 that will put Boyd’s properties on Sonesta’s distribution platform starting in January 2027.
Key Takeaways
- Sonesta and Boyd Gaming announced an exclusive affiliation; the first step, the “Boyd Collection,” launches on Sonesta’s platform in January 2027.
- The collection covers 19 casino resorts nationwide with more than 9,700 hotel rooms and 600,000 square feet of meeting and event space.
- Las Vegas-area names on the list include The Orleans, Sam’s Town, Gold Coast, Suncoast, Aliante, the California, Fremont, Main Street Station and the Cannery.
- The companies plan to link Boyd Rewards with Sonesta Travel Pass, but that piece has not launched yet.
What the deal does
Under the first phase, the Boyd Collection will appear in Sonesta’s brand lineup on Sonesta.com, putting Boyd hotel rooms in front of Sonesta’s customers for leisure and business trips. Boyd says its properties will stay bookable through its own existing channels too. Sonesta says it has more than 1,000 properties and roughly 100,000 rooms across 13 brands.
Down the road, the two companies say they will explore hotel development tied to Boyd’s current and future properties, which could include Sonesta conversions, rebrands or new builds, and they plan to connect their loyalty programs. No timeline for the loyalty link was announced.
What the executives said
Boyd Gaming President and CEO Keith Smith said the affiliation “provides a compelling opportunity to broaden our customer base.” Sonesta Co-CEO Keith Pierce called it “an exciting next step” in the hotel company’s franchise-focused growth strategy.
What it means for locals and visitors
For visitors, Boyd’s off-Strip and downtown hotels such as the Fremont, the California and Main Street Station should be easier to find when shopping on Sonesta’s site next year. For locals who play at The Orleans, Sam’s Town, Suncoast or Gold Coast, nothing changes yet: Boyd Rewards works the same way today, and any tie-in with Sonesta Travel Pass is still only a plan. The deal comes after Boyd reported a softer third quarter in Las Vegas, as covered on this site in October. This is news coverage, not investment advice.
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